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Snapshot Report Trends Formats View Map View
From: November 2014
    To: January 2015
      Move your mouse over a country to preview country data.
      Move your mouse over a metric for a detailed description. Click for Trends.
      Title

      Rich Media Interactions

      • Interaction Rate The ratio of Rich Media ad interactions to the number of times the ad was displayed.
      • Average Interaction Time The average amount of time, in seconds, that a user interacts with a Rich Media ad.
      • Expansion Rate The number of times an Expanding ad was expanded.
      Title

      CTR

      • Click-Through Rate The ratio of clicks to an external URL to the number of impressions of the Ad.
      • Click Through Rate Standard Media The ratio of clicks to an external URL to the number of impressions of the Ad for images and standard Flash creatives (not Rich Media).
      • Click Through Rate Rich Media The ratio of clicks to an external URL to the number of impressions of the Ad for Rich Media creatives.
      Title

      User Attention

      • Video Completion Rate The number of times a video played to its completion. For example, a 30-second video that plays for its full 30 seconds.
      • Average Display Time The average amount of time, in seconds, that Rich Media creatives were displayed to users during the specified date range.
      • Average Expansion Time For Rich Media Expanding creatives, the average amount of time, in seconds, that each expanded creative was displayed in its expanded state.
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